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Word of Mouth Marketing: Dennis-Yarmouth School District

Mattacheese logo

the logo of the dennis-yarmouth regional school  Our libraries have something for everyone, not just in print!           

Structural Details


Get the information about this event out to all students and parents within the district as well as community households and businesses in multiple formats and languages.


All DY students & their families

Local businesses

Town departments.


# volunteers

# attendees

participant feedback

Mattacheese Middle School Library Media Center
400 Higgins Crowell Road
West Yarmouth, MA  02673-2511

Dennis-Yarmouth Regional High School
210 Station Avenue
South Yarmouth, MA 02664-1892

Station Ave Elementary School
276 Station Avenue
South Yarmouth, MA 02664-1892

Project Description

Team DYRS (the Dennis-Yarmouth Regional School) elected to plan a pilot family STREAM (Science, Technology, Reading, Engineering, Art, Music) Literacy-event for the students and families in the district based on a classic piece of literature, Charlie and the Chocolate Factory.  A grand event was coordinated to encompass numerous activities and experiments for students and their families to share, free of cost.

"We wish to increase family communication, to connect all students in our district and their families by offering hands on learning activities.  We would especially like to entice our EL (non-English speakers) and special needs families to attend by making this event low stress and multi-lingual.  While everybody is participating, we will inform the community about the resources available in the school library to support their children’s school work." Team DYRS

Communication Strategies


Event notices will be physically sent out to all students in all schools in multiple languages 

Event notices will be sent out, over the phone, to all students in all schools in multiple languages 

Daily announcements will be made in each school about the event verbally and on channel 22 

Students and staff will be helping out with the event WOMM 


Event notices will be sent out via Radio, newspaper outlets 

Event will be posted on school websites, school Facebook and Twitter feeds 

Community members will be participating and spreading WOMM 

Chamber of Commerce website 

Public library will distribute flyers