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Word of Mouth Marketing: Snell Library

Northeastern University logo. Red print on white background. Northeastern is above University. Written in a serif font.Subject Guides: step by step guide to completing your research project – fast!

Project Description

Team Northeastern knows that Subject Guides are the best place for students to start their research but heard too many students say that they did know that the Subject Guides exist.  Northeastern has librarians who are subject experts, and students do not know that those Librarians anticipate their needs and curate Subject Guides specific to each topic.

"Students already know and love library as the heart of campus and a place to get work done. What they aren’t familiar with is all of the subjects have a curated resource." Jon Reed - Team Northeastern

Structural details


To see an increase in Subject Guide usage not only the classroom but also use by individual students.


Students (Undergraduate, Graduate)


Access Services Staff and Librarians.


LibGuide page counts

Invoices for printed postcards

Northeastern University
Snell Library
360 Huntington Avenue
Boston, MA  02115-5005

Communication Strategies

Digital signage

Targeted social media ads

Targeted emails to specific majors

Print collateral (bookmarks, flyers)

Budget: for print collateral and paid social ads - $115

And so, how'd it go?

The subject guide promotion is going strong. Subject guides are one of the first things that our staff members mention about the library when doing outreach.

And how will you keep the momentum going?

Keep on evangelizing subject guides!

And can you talk a little about setbacks, adjustments or lessons learned?

It was a lot harder to track metrics than initially thought and there were some design issues (aesthetics) of the subject guide postcards.