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Word of Mouth Marketing: Westhampton Public Library

                            Find it all @ the Westhampton Public Library

Structural details

Goals

Patrons become more aware of the resources the library has to offer. 

Introduce more patrons to items available to them through inter-library loan


Audience

All ages, especially adults and teens.


Measurables

circulation statistics

program attendance

Westhampton Public Library
1 North Road
Westhampton, MA 01027-9689

https://www.westhampton-ma.com/westhampton-public-library

Project description

Though not precisely a 'single person library,' at 1.5FTE, the Westhampton Public Library comes close. The small, close knit town takes pride in it's history and heritage, even remaining one of eight dry towns in the Commonwealth (no alcohol can be sold in town). Word of Mouth Marketing, activating neighbors to talk to neighbors, was seen as a a fitting communication channel for growing use in a tightly knit community.

"We want our town to discover all the resources we have to offer. We want our patrons to know that we have more than books, and that they can get books from across the state through us." - Lynn Blair is Team Westhampton

Communication strategies

Actively tell patrons about services and what we can do for them

Create visuals to attract attention to lesser known library offerings

And so, how'd it go?

Our non-traditional collection is circulating well!

And how will you keep the momentum going?

Through programming and additions to our non traditional offerings.

And can you talk a little about setbacks, adjustments or lessons learned?

Some people would rather have us request items, etc. instead of using their online account- everyone has their own preferences.