Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing

Fundamental and practical guidance for marketing your library.

Welcome to the MLS Marketing Resource guide. This guide is undergoing updates, so you can expect content to move, change, be added and removed.

Lots of us came to library marketing with little or no preparation. And there really isn't a one-size-fits-all solution for marketing. This guide is created to support you as you figure out how to market your library. This resource is always evolving, so check back often. And let us know what content you want to see here (email anna@masslibsystem.org).

Classic marketing tools

Click on the marketing tool to learn more about the tools and how it's used.

Communication Tools Video series

Use these Communication Tools videos to guide you through the process of applying Project Management tools to organize and plan for effective, efficient, reliable communications.

Use these Communication Tools videos to guide you through the process of applying Project Management tools to organize and plan for effective, efficient, reliable communications.

Use these Communication Tools videos to guide you through the process of applying Project Management tools to organize and plan for effective, efficient, reliable communications.

Use these Communication Tools Special Edition demonstration to see how the Project Management RACI Matrix to coordinate an effective and efficient project related communications campaign.