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Marketing

Fundamental and practical guidance for marketing your library.

Creating marketing material is art and science. The colors you choose will influence your reader's mood, attitude, even their hunger! Imagery that you use will influence where the reader looks next (hint: it might not be your material anymore). Your choice of words, the fonts you put them in, and even the text alignment, all influence if your audience will continue to spend time reviewing your materials, much less respond to them. On this page you'll find information and links to help you create compelling marketing materials.

Images

Great resources for high quality free photos. Often with no attribution necessary.

There are thousands of design related videos on Lynda.com/LinkedIn Learning (like the video below). If your library doesn't subscribe, you can use your Boston Public Library eCard.

Video Creation

Other considerations:

Lighting (if people will be featured)
Microphones
B-Roll footage
Music