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Fundamental and practical guidance for marketing your library.
A leading Internet-based T-shirt brand, BustedTees has customers scattered all over the world in the United States, Europe and Asia. In spite of its global audience, it was only sending a daily email at one time every day.
See how it implemented personalized send times for its users, resulting in an 11% increase in clickthrough rate and an email revenue increase of 8.2%.
The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (practitioners, academics and students). Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. Values also serve as the criteria for evaluating our own personal actions and the actions of others.