Web Analytics for Librarians: Web Analytics basics

These courses walk you through SEO and Google Analytics, from basic to advanced web analysis about site traffic and user behavior. Our SEO tutorials also include tips for website marketing and search optimization to increase the right kind of traffic to your site.

Almost three hours of coursework to prepare you to interpret the data delivered in your web analytics.

Over five hours of instruction, in manageable lessons. Videos are usually less than 20 minutes.

Over five hours of tips and tricks, in bite sized pieces.

Two and a half hours of short videos discussing how to raise your online profile locally and measure the success of your efforts using Google Analytics reports.

A Library Technology Report from the Library Technology Journal, June 2013.